Like It or Not, Your Company Is Now a Publisher
Brands have to tell valuable, relevant, and compelling stories to attract and retain their customers. You need to start thinking about how your company can create content on a consistent basis to stand...
View ArticleReplacing a Website With Social Media Is Stupid
Can a business exist on the web today using just a social media presence and no actual business website? Yes, but it’s a major mistake. While social media is a powerful tool for marketing and building...
View ArticleInstantly Improve Landing Page Quality
Improve Your Headline: Your landing page’s headline will likely be the first thing that catches visitors’ eyes when they land on your page. Is it interesting and compelling enough to keep them there...
View ArticleRecycle Your Content
Use Ebook Excerpts for Blog Articles, and Vice Versa Hurting for blog content? Grab an excerpt from one of the ebooks you’ve published, and repurpose it as a blog post. Recycling ebook content is a...
View ArticleReasons Great Content Fails
The Topic Isn’t Appropriately Targeted Spend the time to make sure the topic and idea has the potential to be successful. A major part of this is truly understanding your target audience and marketing...
View ArticleOptimize the Language of Your Calls-to-Action
Convey Value Your CTA should answer the question, “What’s in it for me?” Think about the top two or three benefits of your offer, and try to list them in order of priority. Then, pick the most...
View ArticleCharacteristics of Exceptional Blog Titles
Actionable: A great blog title is actionable, not passive. Most likely, your readers want to learn something from reading your post. Use your blog title to demonstrate that your article will give them...
View ArticleDos and Don’ts of A/B Testing
Do Test Tons of Different Variables There are so many variables you can A/B test in your marketing. Color, size, subject line, content offer, templates, layout, timing, frequency — the possibilities...
View ArticleTell a Story With Your Content
1.) Tap user-generated content. The growth of social media and community-sourced content from citizen journalists and bloggers has exploded in 2011. But as we know, unfiltered user-generated content...
View ArticleManaging Multiple Authors
Basic Management of Multiple Contributors There are various considerations that you will need to give to running a blog with multiple contributors. First of all, what permissions will they have? As a...
View ArticleEvery Website Needs a Contact Form
Let’s review why a contact form is so important. Get rid of this: info@yourdomain.com The generic email address on a “Contact Us” page has got to go. There are a number of reasons this is a poor...
View ArticleSite Architecture for SEO
A well thought out site hierarchy is crucial to your SEO efforts. Starting with your home page, and working your way to all the internal pages, you want to make sure that the flow of navigation makes...
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